Job Description
Are you a results-driven professional with a passion for search engine optimization and search engine marketing? We are seeking an experienced SEO & SEM Specialist to join our dynamic team. In this role, you will be responsible for setting up, managing, and optimizing pay-per-click campaigns, spearheading SEO initiatives, and driving digital strategy for our clients. Your efforts will be integral to achieving marketing objectives, increasing brand visibility, and maximizing ROI.
Responsibilities
- Set up, manage, and optimize PPC campaigns on Google & Bing, ensuring alignment with client objectives.
- Create and nurture citations to increase brand visibility and SEO.
- Write, monitor, and optimize website copy to drive traffic, leads, and brand awareness.
- Optimize e-commerce platforms using tools like Google Merchant Center.
- Engage in outreach for backlink opportunities to boost SEO.
- Upload blog posts and graphics to client websites built on WordPress & Shopify.
- Monitor competitor strategies, both organic and paid, to identify opportunities and threats.
- Use analytics tools (Google Analytics, Search Console, Facebook Pixel) to track campaign effectiveness.
- Create reports and recommendations for future marketing strategies.
- Understand the customer journey and optimize conversion rates through A/B testing, landing pages, and remarketing.
- Stay up-to-date on advertising trends and best practices, applying them to client campaigns.
- Resolve complex issues related to accounts, web pages, tracking, apps, plugins, etc.
- Set up and manage marketing automation tools such as email marketing, CRM, and analytics.
- Develop technical marketing content such as datasheets, white papers, and case studies.
