3 Video Editing Tips to Keep Viewers Engaged

@esconsultingca Which of these 3 tricks have you tried before? #marketing #tiktoktips #branding #videoviral ♬ Blade Runner 2049 – Synthwave Goose


In today’s fast-paced digital world, where distractions are plentiful, it’s essential to capture your viewers’ attention from the very beginning and keep them engaged throughout your video.

Here are 3 easy tricks you can use to keep your viewers attention: 

Add Subtle Changes to Each Shot

This includes punching in and out, zooming in, or cutting to a separate camera. Not only does this keep viewers intrigued, it’s also a great way to emphasize key moments in your video. 

Add Captions

Displaying captions on the screen while you’re talking is a great way to keep viewers engaged. They allow your viewers to visually follow along with what you’re saying. Captions are also great for the hearing impaired or individuals who come across your video on mute. 

Pair Gifs or PNGs with Sound Effects 

This is an easy way to stimulate your viewer’s eyes and ears. Adding extra elements on the screen like PNGs or GIFS is also helpful for explaining what you’re talking about– for all the visual learners out there! 


Video editing is an essential component of any effective content creation strategy. You can improve the quality of your videos, keep your viewers interested, and eventually expand your following by using the appropriate editing techniques. By following the tips and tricks we’ve shared in this blog, you can create captivating videos that hold your audience’s attention from start to finish.

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