5 Ways to Use Microsoft Clarity to Monitor Site Traffic

In the age of increased online searching & shopping, it’s very easy to believe that all you need to do is build a website to have a successful business. But it takes a lot more than that.

You need the right tools to understand your traffic – you need to know how to convert those clicks into sales. This can only be achieved by knowing and understanding your customers’ behaviour.

So, how do you monitor your website?

One of the tools on the market is Microsoft Clarity, free software that shows the performance and user activity on your website. Clarity shows you:

  • Track Clicks
  • Monitor Scrolling Behavior
  • Analyze Session Duration
  • Recordings of User Sessions

This information will allow you to make better decisions when it comes to optimizing your website. These optimizations will be backed up with actual data provided from Clarity.

Clarity’s dashboard has important performance metrics you can monitor, including:

Heat Maps

Clarity gives you a heat map that shows where people spend most of their time on different landing pages indicating how much they care about certain information.

Heat Map - Microsoft Clarity

In this example, we can see 5% of people care about the product’s Description, while only .84% care about its Shipping Information.

Knowing how much people care about the product description, we went and made sure it highlights and talked about the things people care for for that specific product.

This shows you aspects of the product that potential buyers value the most. With this information, you can improve the parts where visitors click the most but spend the least amount of time.

Dead Clicks & Rage Clicks

@esconsultingca Where are your customers clicking? #Website #WebsiteOptimization #MicrosoftClarity #DeadClicks ♬ original sound – ES Consulting

Microsoft Clarity can monitor dead clicks, which are un-clickable parts of the site or landing page that users tried to click.

Rage Clicks

Rage clicks are when users click one area, multiple times, but nothing happens. This is a very important metric to monitor because your visitors expect to land somewhere when they click on a link. At times, rage clicks happen because the website is slow or not moving at the user’s preferred speed. This allows you to see your website’s performance and fix any bugs that may slow it down.

Quick Backs

You want to make sure that you only provide visitors with relevant information. If somebody clicks on a link expecting to go to a certain page and ends up on a page they’re not looking for, they’ll naturally go back immediately. This is called a Quick back. It’s important to analyze these and find out where people are not having a good time on your website.

Analyzing Quick backs allows you to enhance those parts to ensure a great user experience.

Excessive Scrolling

@esconsultingca Replying to @GnarlyJarlie What elements do you have on your #website that your customers can’t find? #MicrosoftClarity #websiteoptimization #Marketing #YQG ♬ original sound – ES Consulting

This refers to instances where people scroll up or down very quickly on a page. If a visitor clicks on a link and they don’t find a specific element such as the “ADD TO CART” button or certain information, they will scroll up and down trying to find it. If they don’t find the information they are looking for, they leave the site.

This metric helps indicate that there might be some information that users are looking for, but can’t find.

User Recording

This tool shows you user’s activity on your website. However, it hides personal information, such as credit card information. Recording tracks movements on the user’s screen when they visit your website and stops tracking as soon as they close it.

Clarity allows you to sort visitors by clicks, location, and activity. You can even segment recordings to only see specific types of visitors. For example, you can look for recordings of people who converted. If all the people who converted needed at least six clicks, then you know you need six touchpoints for a conversion to happen.

It’s important to note that the software is not always accurate. Sometimes it starts a session a bit late. So, it might show zero clicks even when there’s a conversion on a page.

What other user information does Clarity show, and how does it help you?

You’ll often discover things people don’t like based on their behavior on your website. So, Microsoft Clarity shows you:

  • Scrolling depth
  • Number of pages viewed per user
  • Time spent on the site
  • The number of clicks a user made
  • Areas of interest

If we look at the scrolling depth of pages, we can see the percentage of users who scroll down to different parts of the page. This will help you make educated decisions on where to place certain elements.

 

Microsoft Clarity - Scrolling Heatmap

In this specific example, only 73% of users scrolled to read this information. If this was something that we really needed to show users as soon as they landed on that page, we would need to move the text to the top to ensure users view it right away.

How Microsoft Clarity Works

You can only use Microsoft Clarity on a website you own because you have to install tags from Google Tag Manager. You set the tags up so that they’re triggered when somebody visits the website. When people trigger these tags, Microsoft Clarity starts recording the page visit.

You can also add Google Analytics to match things. Adding Google Analytics and Microsoft Clarity gives you more information to make better conclusions on the user data.

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