Google Announces More Control Over Performance Max

As many of us heard, Google announced more metrics and KPIs to track performance on Performance Max Campaigns during the Google Marketing Live event May 2024.

Who knows how much control they will give users, but it’s something we’ve been waiting for.

As of right now, the access is very limited, leaving us marketers feeling like we do not have control over our campaigns.

Stay tuned for more updates.

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