WEST Internship
- ESC partnered with WEST to mentor a marketing intern, giving her hands-on digital advertising experience and career-building skills.
ESC, best at connecting people.
After learning about Women’s Enterprise Skills Training of Windsor Inc. (WEST) of Windsor’s mission to support women in our community, we connected with one of their participants, a woman eager to explore the field of marketing. With a strong interest in learning the ropes of digital advertising, she joined our team as an intern, bringing her curiosity and enthusiasm to each project.
During the candidate’s three months with us, she focused on the intricacies of Pay-Per-Click (PPC) advertising, particularly Meta ads. Our brand managers guided her through the fundamentals of creating, optimizing, and analyzing ad campaigns. From setting up targeted audiences to measuring engagement, she gained hands-on experience and insight into effective digital strategies. Our team mentored her, providing support and feedback as she learned the skills that would allow her to continue growing in this field.
We believe in giving back to our community by investing in the next generation of professionals. By partnering with organizations like WEST of Windsor, we’re able to offer opportunities that can make a meaningful impact on individual lives. This internship was more than just a learning experience; it was a step toward building confidence, creating new career pathways, and showing the possibilities that lie ahead.
- The Outcome
New Skills, New Possibilities.
Gained Practical Experience and Career Confidence – The internship equipped her with real-world digital marketing skills, boosting her confidence and opening doors for future career opportunities.