5 Digital Marketing Tips To Run A Successful Campaign

Digital marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and business owners realize the importance of driving traffic to that website.

Digital marketing helps to drive this traffic. Digital marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind digital marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, online campaigns is the only way to do so.

Campaign marketing helps you hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some but can be an issue and nuisance for others. These five tips will help you to get your digital marketing campaign off to the right start.

  • Know your Target

    The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have a digital marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

  • Be Clear and Concise

    If you want to have a successful campaign you need to be as clear and concise as possible. Clearly, state the message that you are trying to get to your target audience. Muddled or confusing messages will render your campaign useless and unsuccessful.

  • Use Multiple Venues

    There are multiple venues and mediums that you can use with digital marketing, including social media, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

  • Work with Professionals

    If you are thinking about running a digital marketing campaign you should consider hiring a professional company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective marketing endeavor.

  • Have Patience

    Digital marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign digital marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.

4 Rarely Used But Highly Effective Ways To Grow Your Internet Business

There are various internet marketing promotional actions which can significantly boost your online business. By taking these steps, grow your list, you retain your customers, increase your sales and build your business.

What are the strategies you can use which can help you to become very successful in internet marketing?

  1. Care about your customers. If a prospect is very interested in what you are offering and ask you for more information, answer any question they may have as quickly as possible. As soon as you start to show your customers that you care, your online business will start growing as more prospects and customers trust you and buy from you. This will boost your sales and your online business will grow rapidly.
  2. Quality is very essential. Always over-deliver. It is very important for you to offer high-quality products and services, and your online business will simply grow tremendously. Also, offer some high-quality gifts to your customers when they order. Customers like getting a good bargain and this may be in the form of a low price for the product or some valuable bonuses or gifts you can offer them after purchase.
  3. Contact your customer and prospects on a regular basis. Your list is your best asset, so it is important that you show your prospects that you care by keeping in touch and also making some good free offers to them. It pays to send some regular emails that can also be offering some free tips and ideas. By doing this you build trust and your prospects will soon be your long-term customers for your online business. You can also set up and offer a free brainstorming or networking call to your prospects and customers during which you answer any questions about internet marketing or offer some information about your business. By doing this, you create the confidence in your prospects and customers.
  4. Offer some knowledge or service for free. Success in internet marketing comes to those who offer expert knowledge or some service related to their online business. It is crucial that you find an aspect of your internet marketing business which you can use to offer your knowledge or any other service. You become an expert, you build a lot of trust and good relationships, and you establish your online presence rapidly. The more involved you become in whatever you will be offering, the quicker you build your online presence and business. Think about how you can offer something. You can start a forum, a directory; offer an e-course or ezine.

If you want to succeed online, you must be prepared to take care of your customers and offer them benefits which they appreciate. In the long term, your prospects and your customers will gain trust and buy from you, and also bring you repeat business.

4 Tips To Lowering Shopping Cart Abandonment Rates

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should.

Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction. While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate.

  1. Fewer Steps are Better – This mantra is as old as e-commerce itself. By forcing your customers to go through multiple pages you will assuredly see some attrition. You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my customers will face? Surprisingly, however, this is probably the last step that you should take. Unless your process is particularly laborious, empirical studies indicate that this will likely affect your attrition minimally for the cost and effort required. So, I am not saying not to reduce your checkout steps, but only that you should prioritize the other steps above this one.
  2. Progress Indicators – In both e-commerce and brick and mortars, the single biggest inhibitor to conversions is uncertainty. This is certainly easy to imagine when you consider some brick and mortar examples. BestBuy stores have transitioned to a single line for all of their cashiers rather than having customers pick a cashier to line up in front of. Why? The answer is simple, uncertainty hurts conversion rates. Humans have an instinctual desire to know what is coming ahead. By including a progress indicator at each and every step of the checkout process you will see some remarkable increases in customer retention. Even if you have a 10 step checkout process, letting customers know where they are along the process will ensure a much greater number of completions.
  3. Pictures, Pictures, Pictures – Shoppers respond to sensory stimulation. People like to take things off the shelf and inspect them. Because that option isnít available for e-commerce sites, you need to compensate for this deficiency as best as possible. One way to ensure better conversions is to include pictures not only in the store but also in the cart. Shoppers, especially those new to e-commerce want to verify and re-verify that they have made the correct choice. Many of these customers are lost if you force them to use their browserís back buttons to do so. By placing a picture of the item to be purchased within the shopping cart, much of this need is alleviated, meaning lower abandonment for you.
  4. Provide Total Cost Estimates Early – One of the most overlooked concerns of customers is their distrust of e-commerce sites when it comes to shipping. Maybe itís the years of telemarketers selling garbage products for close to nothing and then making their profit on the shipping. Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing your users with a total cost estimate earlier rather than later. Is there something to be said for bringing the customer in with a low-ball lead price? Yes. But after the leader it is important to let customers know what they are really paying as early as possible so as to give a few moments to acclimate to the increase.

3 Reasons Why Blogging Will Boost Your Business!

Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today, business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is, however, blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging.

The best way a business can use blogging to boost their business is by guest posting or posting on other popular blogs. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results come in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business.

  1. Quick Name RecognitionThe fastest way to get your business name out to the public is to make it known to your targeted marketing group. If you want to get your company’s name out to men who like fishing, then you can find a blog that is just that. When you find the blogs pertaining to this marketing group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement. Think about responding to another comment and simply tagging your signature with your company’s website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company’s name will become. When they tell their friends and family about the site then your consumer group will have grown even more.
  2. Consumer TestemonialsYour company might even think about hiring professionals to blog for your company. You can offer these employees products to try and give them the task of finding blogs where they can appropriately appraise the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive enough, you will see an increase due to it.
  3. Building RelationshipsSmart business owners know that they can go further with the help of others. A great way to connect and build relationships with other businesses is via their blog. If you are a regular poster who values their business, they will be more likely to work with you. Working together with advertising is a great idea. You can swap ad space for no fee if you like. These are great things for business owners and are easy to get into when you blog regularly.

As you can see, blogging can be a great way to do business. It may seem like tricky advertising, and it is in some ways. However, it is free advertising that does the same thing as a commercial on television does. It reaches a targeted marketing group and lets them know your company’s name, products, and sometimes offers an endorsement. Overall, it is an effective way to get your business out there. When people have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. When you have no reputation at all, they will not trust you either. So, even if you just want to use blogging to build your company’s reputation, it will be worth your while. Give it a try and see what type of results you can get using these tips.

SEO: Speaking with Search Engines

Whether you are trying to improve your site’s Search Engine Optimization (SEO) or interested in how search engines rank sites, you will find this post informative. I am going to stick with Google for my examples, well because it’s the only search engine that is both a noun and a verb, but Google’s methods are identical to other search engines, thus the techniques I speak about here can be applied to others. This post will be divided into two sections, one will be the front end, more of what your users can see, and the other section will be on the back end, behind the scenes, what the users does not see.

Front end:
  • Content- It is important for you to have quality, relevant, up-to-date content on your site, choosing words that people use when searching for the content you have to offer.
  • Titles- Page and post titles should describe the content of said page. Coming up with appropriate titles not only increases your SEO but it is often the first, if not the only thing users look at when quickly scrolling through Google.
  • URLs- Many people underestimate the importance of the URL since it does not concern the average user. However, search engines will have a much easier time understanding and indexing www.MyStore.com/poducts/shoes/running/model255 than www.MyStore.com/model255.

The content, page titles and URLs all increase how well search engines crawl your site, increasing your SEO. Other front end factors include, how quickly the site loads, is it mobile friendly, and how crowded the site is with advertisements.

Back End:
  • Links- Having other sites linking yours displays to search engines that it is worthy and trustable. However, people that try to abuse this, using black hat techniques, such as making scam websites, or paying others to link their site, have their sites banned from search engines.
  • Engagement- Google really does consider how much time users spend on your site. Are they engaging with the content, or quickly leaving your site?
  • Sitemaps- Tying in with URLs from above, it is important to submit a list of these URLs to Google, this can be done using Google’s Webmaster Tools. Webmaster contains many other tools to improve your SEO, and can also be used to view stats such as clicks and search traffic.
  • Flags- Search engines will also check to make sure the site has not been flagged for anything such as piracy/infringement of copyright and for any black hat techniques.

For all the methods to improving a site’s SEO, there are black hat and white hat techniques. Black hat techniques will get you quick clicks, but these clicks are not as valuable, and most likely will get you flagged or even banned. White hat techniques is following the given rules and guidelines of SEO, this will benefit you in higher quality clicks, where the user is genuinely interested in your site, will spend time on it, and possibly even recommend it to others.