BB Branded
- BB Branded partnered with ES Consulting to transform their digital presence, unlock national demand, and build systems capable of supporting high-volume, regulation-heavy retail growth.
- Key Outcomes
~6-10×
ROAS sustained over time
8X
Growth Over 4 years
30%
Increased Average Order Value
The Client
BB Branded is a Windsor-based streetwear and sneaker retailer with deep roots in the local community. What began as a small boutique evolved into a recognized name carrying major brands like Nike and Air Jordan—placing them in the same retail ecosystem as national chains.
The Real Problem
BB Branded had already tried multiple agencies with nothing to show for it. In additionan to that, BB Branded faced:
- Strict brand and MAP policies limiting promotional flexibility
- Release-date embargoes and inventory secrecy requirements
- A slow, manual product upload process (4–5 weeks per drop)
- An outdated website built for single purchases, not retention
- No Merchant Center foundation
- Low trust after working with multiple agencies with no results
In short, growth was being blocked at the system level.
It Worked
This engagement succeeded because it wasn’t treated as “marketing.”
It worked because:
- Strategy came before channels
- Systems were fixed before scaling spend
- Brand restrictions were respected—not fought
- Retention was treated as a growth engine
- ESC stepped beyond ads into operations, automation, and UX
BB Branded didn’t need another agency.
They needed a partner who understood how growth actually compounds.
I’m very happy with the services, ESC has helped my company increase our sales over 70%. I highly recommend.
Ayad Saddy
BB Branded
- Measurable Impact
The Strategy
1. Foundation: Website Built for Conversion & Trust
- Modernized UX with reduced friction and clearer pathways to purchase
- Size availability displayed before product clicks to reduce wasted sessions
- Trust signals informed by real user feedback (Hotjar surveys), including:
- Authenticity guarantees
- Secure checkout messaging
- Shipping clarity
- Industry recognition
- Cart upsells – and showing related products
2. Systems & Automation
Automated Product Uploads
- Eliminated repetitive manual data entry
- Reduced upload errors and inconsistencies
- Products that used to sit unloaded for 4–5 weeks are now live within 2–3 days — making BB first to market on every drop.
Location-Based Shipping Rate
- Accurate shipping pricing for every order
- Improved checkout experience for customers
- Reduced operational complexity for the team
Scheduled Product Releases
- Guaranteed compliance with brand release requirements
- Zero risk of early sales or delayed launches
- Hands-free product drops executed down to the second
Marketing Flows
- Built behavior-based flows (Welcome, Abandoned Cart, Winback)
- Recovered lost revenue without increasing ad spend
- Email automation contributes ~25% of monthly online revenue on autopilot
3. Demand Generation (Full Funnel)
- Google Shopping & Search campaigns segmented by performance
- Category-level optimization based on seasonality
- Facebook & Instagram retargeting across multiple audience layers
- Lifecycle-based ad structures (new acquisition, retargeting, upsell)
4. Retention as a Growth Lever
- Loyalty program designed around points – not discounts – to respect MAP rules
- Referral incentives
- Email marketing automation (abandoned cart, re-engagement, reminders)
- Mobile app with push notifications for high-intent customers