5 Digital Marketing Tips To Run A Successful Campaign

Digital marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and business owners realize the importance of driving traffic to that website.

Digital marketing helps to drive this traffic. Digital marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind digital marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, online campaigns is the only way to do so.

Campaign marketing helps you hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some but can be an issue and nuisance for others. These five tips will help you to get your digital marketing campaign off to the right start.

  • Know your Target

    The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have a digital marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

  • Be Clear and Concise

    If you want to have a successful campaign you need to be as clear and concise as possible. Clearly, state the message that you are trying to get to your target audience. Muddled or confusing messages will render your campaign useless and unsuccessful.

  • Use Multiple Venues

    There are multiple venues and mediums that you can use with digital marketing, including social media, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

  • Work with Professionals

    If you are thinking about running a digital marketing campaign you should consider hiring a professional company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective marketing endeavor.

  • Have Patience

    Digital marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign digital marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.

4 Rarely Used But Highly Effective Ways To Grow Your Internet Business

There are various internet marketing promotional actions which can significantly boost your online business. By taking these steps, grow your list, you retain your customers, increase your sales and build your business.

What are the strategies you can use which can help you to become very successful in internet marketing?

  1. Care about your customers. If a prospect is very interested in what you are offering and ask you for more information, answer any question they may have as quickly as possible. As soon as you start to show your customers that you care, your online business will start growing as more prospects and customers trust you and buy from you. This will boost your sales and your online business will grow rapidly.
  2. Quality is very essential. Always over-deliver. It is very important for you to offer high-quality products and services, and your online business will simply grow tremendously. Also, offer some high-quality gifts to your customers when they order. Customers like getting a good bargain and this may be in the form of a low price for the product or some valuable bonuses or gifts you can offer them after purchase.
  3. Contact your customer and prospects on a regular basis. Your list is your best asset, so it is important that you show your prospects that you care by keeping in touch and also making some good free offers to them. It pays to send some regular emails that can also be offering some free tips and ideas. By doing this you build trust and your prospects will soon be your long-term customers for your online business. You can also set up and offer a free brainstorming or networking call to your prospects and customers during which you answer any questions about internet marketing or offer some information about your business. By doing this, you create the confidence in your prospects and customers.
  4. Offer some knowledge or service for free. Success in internet marketing comes to those who offer expert knowledge or some service related to their online business. It is crucial that you find an aspect of your internet marketing business which you can use to offer your knowledge or any other service. You become an expert, you build a lot of trust and good relationships, and you establish your online presence rapidly. The more involved you become in whatever you will be offering, the quicker you build your online presence and business. Think about how you can offer something. You can start a forum, a directory; offer an e-course or ezine.

If you want to succeed online, you must be prepared to take care of your customers and offer them benefits which they appreciate. In the long term, your prospects and your customers will gain trust and buy from you, and also bring you repeat business.

4 Tips To Lowering Shopping Cart Abandonment Rates

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should.

Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction. While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate.

  1. Fewer Steps are Better – This mantra is as old as e-commerce itself. By forcing your customers to go through multiple pages you will assuredly see some attrition. You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my customers will face? Surprisingly, however, this is probably the last step that you should take. Unless your process is particularly laborious, empirical studies indicate that this will likely affect your attrition minimally for the cost and effort required. So, I am not saying not to reduce your checkout steps, but only that you should prioritize the other steps above this one.
  2. Progress Indicators – In both e-commerce and brick and mortars, the single biggest inhibitor to conversions is uncertainty. This is certainly easy to imagine when you consider some brick and mortar examples. BestBuy stores have transitioned to a single line for all of their cashiers rather than having customers pick a cashier to line up in front of. Why? The answer is simple, uncertainty hurts conversion rates. Humans have an instinctual desire to know what is coming ahead. By including a progress indicator at each and every step of the checkout process you will see some remarkable increases in customer retention. Even if you have a 10 step checkout process, letting customers know where they are along the process will ensure a much greater number of completions.
  3. Pictures, Pictures, Pictures – Shoppers respond to sensory stimulation. People like to take things off the shelf and inspect them. Because that option isnít available for e-commerce sites, you need to compensate for this deficiency as best as possible. One way to ensure better conversions is to include pictures not only in the store but also in the cart. Shoppers, especially those new to e-commerce want to verify and re-verify that they have made the correct choice. Many of these customers are lost if you force them to use their browserís back buttons to do so. By placing a picture of the item to be purchased within the shopping cart, much of this need is alleviated, meaning lower abandonment for you.
  4. Provide Total Cost Estimates Early – One of the most overlooked concerns of customers is their distrust of e-commerce sites when it comes to shipping. Maybe itís the years of telemarketers selling garbage products for close to nothing and then making their profit on the shipping. Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing your users with a total cost estimate earlier rather than later. Is there something to be said for bringing the customer in with a low-ball lead price? Yes. But after the leader it is important to let customers know what they are really paying as early as possible so as to give a few moments to acclimate to the increase.

3 Reasons Why Blogging Will Boost Your Business!

Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today, business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is, however, blogs are also great places to reach people about your business or your products. There are several ways to do this type of blogging.

The best way a business can use blogging to boost their business is by guest posting or posting on other popular blogs. You can easily create quality posts with your business in mind without needing to set up a blog of your own. Try finding blogs that pertain to the area of business you are in. This will help you get started. With millions of blogs out there, you should be able to find some with no problem. Choose to post on all of them, or choose the few that get the most activity. Then begin posting. When you do, you will see positive results come in. If you are still curious about how this can boost your business, check out these three reasons blogging boosts business.

  1. Quick Name RecognitionThe fastest way to get your business name out to the public is to make it known to your targeted marketing group. If you want to get your company’s name out to men who like fishing, then you can find a blog that is just that. When you find the blogs pertaining to this marketing group, post useful and intelligent information about topics that pertain to your company. You might not want to sound like an advertisement. Think about responding to another comment and simply tagging your signature with your company’s website. This is a subtle way to get their attention. The more you post on blogs, the more widely known your company’s name will become. When they tell their friends and family about the site then your consumer group will have grown even more.
  2. Consumer TestemonialsYour company might even think about hiring professionals to blog for your company. You can offer these employees products to try and give them the task of finding blogs where they can appropriately appraise the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive enough, you will see an increase due to it.
  3. Building RelationshipsSmart business owners know that they can go further with the help of others. A great way to connect and build relationships with other businesses is via their blog. If you are a regular poster who values their business, they will be more likely to work with you. Working together with advertising is a great idea. You can swap ad space for no fee if you like. These are great things for business owners and are easy to get into when you blog regularly.

As you can see, blogging can be a great way to do business. It may seem like tricky advertising, and it is in some ways. However, it is free advertising that does the same thing as a commercial on television does. It reaches a targeted marketing group and lets them know your company’s name, products, and sometimes offers an endorsement. Overall, it is an effective way to get your business out there. When people have no idea who you are, they are not going to feel comfortable working with you. The better your reputation is, the more likely they will trust you. When you have no reputation at all, they will not trust you either. So, even if you just want to use blogging to build your company’s reputation, it will be worth your while. Give it a try and see what type of results you can get using these tips.

SEO: Speaking with Search Engines

Whether you are trying to improve your site’s Search Engine Optimization (SEO) or interested in how search engines rank sites, you will find this post informative. I am going to stick with Google for my examples, well because it’s the only search engine that is both a noun and a verb, but Google’s methods are identical to other search engines, thus the techniques I speak about here can be applied to others. This post will be divided into two sections, one will be the front end, more of what your users can see, and the other section will be on the back end, behind the scenes, what the users does not see.

Front end:
  • Content- It is important for you to have quality, relevant, up-to-date content on your site, choosing words that people use when searching for the content you have to offer.
  • Titles- Page and post titles should describe the content of said page. Coming up with appropriate titles not only increases your SEO but it is often the first, if not the only thing users look at when quickly scrolling through Google.
  • URLs- Many people underestimate the importance of the URL since it does not concern the average user. However, search engines will have a much easier time understanding and indexing www.MyStore.com/poducts/shoes/running/model255 than www.MyStore.com/model255.

The content, page titles and URLs all increase how well search engines crawl your site, increasing your SEO. Other front end factors include, how quickly the site loads, is it mobile friendly, and how crowded the site is with advertisements.

Back End:
  • Links- Having other sites linking yours displays to search engines that it is worthy and trustable. However, people that try to abuse this, using black hat techniques, such as making scam websites, or paying others to link their site, have their sites banned from search engines.
  • Engagement- Google really does consider how much time users spend on your site. Are they engaging with the content, or quickly leaving your site?
  • Sitemaps- Tying in with URLs from above, it is important to submit a list of these URLs to Google, this can be done using Google’s Webmaster Tools. Webmaster contains many other tools to improve your SEO, and can also be used to view stats such as clicks and search traffic.
  • Flags- Search engines will also check to make sure the site has not been flagged for anything such as piracy/infringement of copyright and for any black hat techniques.

For all the methods to improving a site’s SEO, there are black hat and white hat techniques. Black hat techniques will get you quick clicks, but these clicks are not as valuable, and most likely will get you flagged or even banned. White hat techniques is following the given rules and guidelines of SEO, this will benefit you in higher quality clicks, where the user is genuinely interested in your site, will spend time on it, and possibly even recommend it to others.

4 Commonly Used Software Development Models

In this article we will talk about 4 of the more commonly used or referred to Software Development Models. Of course, there are plenty more but I have decided to limit this post to the following four: Waterfall, Evolutionary Prototyping, Spiral, and Agile.

Waterfall

The waterfall design model is where it all started, it was the first process model to be introduced. And as you can see below it places great emphasis on documentation,

The waterfall model is typically split into 5 stages; where roughly 20–40% of the time is invested into the first two stages; 30–40% of the time for coding, the third stage; and the remaining time is used for the final 2 stages.

Waterfall Design Model Stages
  1. Requirements: Requirements documents & use cases.
  2. Design: Software architecture & mapping the stakeholders.
  3. Implementation: Coding.
  4. Verification: Install, test, and debug.
  5. Maintenance: Check errors and optimize.

Waterfall_Design_Model

Pros:
  • Simple and easy to understand and use.
  • Phases do not overlap.
  • Each stage has its own deliverables and review process. Making it very clear as to whether the current stage has been completed or not.
  • Reduce future costs by catching bugs/problems earlier on in the process.
Cons:
  • A high amount of risk due to the difficulty of going back to fix something.
  • Poor model for long or ongoing projects.
  • Requirements must be very clear and fixed.
  • No software is produced until later in the process.

Due to the limited usability, especially in today’s day and age, the waterfall model is regarded more for academic purposes, to demonstrate that software has different stages.

Evolutionary Prototyping

There are many different types of the prototyping model, the one we will discuss here is the evolutionary model. The main difference is that in this model the previous system and requirements as a whole are refined and rebuilt until the desired outcome is reached. This enables us to build a very robust system. Compared to other prototyping models wherein each cycle the previous system is scratched and you start from the beginning.

Evolutionary Prototyping Stages

Evalutionalry-prototype

Pros
  • The client is heavily involved in the development process.
  • Errors can be caught earlier on.
  • Feedback and confusion between the client and developers can be identified quickly; Reducing risk.
  • Wasted time is also reduced due to the client being able to adjust requirements and functionality accordingly.
Cons
  • May lead to functionality overload, where client continues to add new features beyond original plans.
  • Due to the rapid change and growth of the system, documentation may be difficult.
  • Can also create more confusion. Where the developers are unsure of the client’s objectives or end goals.

Evolutionary Prototyping is commonly used where the final product requires a lot of interaction with the end users. User interfaces and web interfaces for online systems typically require a high amount of interaction with the end users.

Spiral

In the spiral model, a software project repeatedly passes through four phases: Planning, Risk Analysis, Engineering, and Evaluation. Barry Boehm refers to the spiral model as a ‘Sequence of waterfall increments.’ The spiral model is a risk-driven process model, where greater emphasis is placed on the Risk Analysis phase.

Spiral Model Phases
  1. Planning – Requirements are gathered during the planning phase.
  2. Risk Analysis – A prototype is produced at the end of this phase and is closely analyzed to identify risk and alternative solutions. If any are found they are then implemented.
  3. Engineering – Coding, and testing are done in this phase.
  4. Evaluation – The client evaluates the output of the project and depending on the satisfaction the project is either marked as complete or continues to the next spiral.

Spiral-model

Pros
  • Considering this model places great emphasis on Risk Analysis, the risk is greatly reduced.
  • The client can adjust requirements throughout the cycles.
  • Accommodates major changes.
  • Software is produced early-er on compared to other models.
Cons
  • Model depends on the Risk Analysis phase, it can make or break the project.
  • Depending on the number of cycles, it can be a costly model to use.
  • Is not intended for smaller projects.

Agile

The agile method is one of the more recently introduced methods. It is a collection of best practices, values, and principles. Agile is another type of an incremental model, where software is released in small increments and is thoroughly tested to ensure software quality is maintained.

Pros
  • Similar to evolutionary prototyping, the client is heavily involved in the development process.
  • Working software is produced frequently.
  • Individuals and interactions over processes and tools.
  • Customer collaboration over contract negotiation.
  • Responding to change over following a plan.
Cons
  • Not suitable for large teams, especially where team members are unable to share and collaborate.
  • The model is not very efficient when the deliverables are large.
  • Again, similar to evolutionary prototyping, the model may lead to functionality overload, where client continues to add new features beyond original plans.

 

Should You Close All ‘Multi-Tasked’ Applications?

Too often people force close apps after every use, their argument is that it will save battery, increase the devices speed, etc. Sometimes this results in the opposite, lose of battery, particularly with apps that are frequently visited, every time the app is forced to close it is removed from the RAM, thus every time it is opened the phone has to work harder to get it back in there. This is a popular misconception, especially when the term ‘multitasking’ is used to refer to backgrounded apps. If you are still concerned about this, you are better off managing your ‘Background App Refresh’ settings (iOS: Settings-> General-> Background App Refresh, Android: Settings->Data Usage) from there you can turn off which apps are allowed to refresh in the background or turn it off entirely. Keep in mind that iOS only allows a 30-second window for the app to refresh before it’s ‘closed’ again. Also, iOS is programmed to automatically turn off background refresh for apps that you do not frequently use/open.

Applications that are truly running in the background will display a bar at the top that will let you quickly return to them, this is usually with navigation and calling applications (phone, FaceTime, Messenger Call, etc). My tip and what I personally do is open the backgrounded app’s window and scroll all the way to the end and close applications from there, since they are most likely ones that I haven’t visited in a while, and barely use.

The Social Media Crisis

As the new year starts the war on social media continues. Many articles and posts attempting to predict which social platform will dominate, or whether social media will even continue to exist and for what purposes.

The popular article claiming that Facebook is “Dead and Buried”. Since teens are now turning to Snapchat, Instagram, and Twitter for ‘Parent Privacy’. Some still lack real security, such as the recent Snapchat DataBase Leak. I still believe Snapchat will continue to grow, but if they choose to be independent since they did decline Facebook’s offer. They will need to minimize these flaws, and this applies to any company going for the same approach.

That being said the ‘Dead and Buried’ article also stated that Facebook nor the investors should worry. Since these teens will need to resort to Facebook once they enter the real world to keep long-term relationships. Over the last 4 years or so, many companies have tried to match Facebook’s quality of social networking. Google’s executive chairman Eric Schmidt even admitted to ‘My Biggest mistake at Google was not anticipating social’. While Facebook might be the dominant social messaging app, a recent study shows this is only true in the US.

 

So will Facebook really continue to dominate for long term relationships? And will social media proceed to be the hub for advertising and promoting products? As one digital strategist and author claims:

“Companies will have far more success backing off a bit, being much more thoughtful about what they’re doing online, and making sure to integrate more offline contact and connecting to get back to getting in touch with customers in ‘old fashioned’ ways.” – Aliza Sherman