3 Digital Marketing Strategies for Small Business

If you’re running a business, it is crucial for you to be online by now. Digital marketing is booming, and businesses not available on Google are missing out on tremendous opportunities.

Without wasting any more time, let’s check dive deep into three digital marketing strategies that you can implement for your business.

Optimize for Search Engines

Assuming you have a website working on SEO will help your potential customers discover you quickly. Optimizing SEO helps your business in many ways, and SEO is a long-term game, so please don’t expect any quick results.

SEO, if executed properly, is long-lasting. Here are some quick and simple tips you can use for your business.

  • Keyword research: Use free tools like Google Ads planner to discover keywords relevant to your business. Once you finalize your keywords, you need to incorporate those keywords in the following places: Website, landing pages, blogs, articles, title, and description.
  • Backlinks:  Build backlinks to your essential pages, by doing so, your pages will be indexed quicker in Google, and it helps rank for keywords with high competition.
  • Speed: Use tools like Google PageSpeed and GTMetrix to improve the speed of your website. Having a reasonable rate will help you rank on Google.>

If you don’t have time to do all this, you can hire an SEO Windsor company and let them do all the heavy lifting.

Get listed on Google Maps, Apple & Bing

If someone is searching for your business, and it’s a local business, then the chances are very high that Google will display a map pack. Securing a position on a map pack is easy, and you need two things. First is Google My Business, and second is good reviews. Through this, you can achieve a good position on Google Maps. Apple Maps has been getting a lot of attention recently, and being present on Apple Maps will help you when someone using iPhone searches for your business.

Email Marketing

Email marketing is the cheapest way to reach out to customers, but email marketing is tricky, and building a database takes time. You can use software like MailChimp or Klaviyo to get email addresses and email people about your content.

Another way of gathering email marketing data is to write content and have subscribed button on the blog. Through this, you can collect your reader’s data and send them weekly or monthly offers about your business or store.

Email marketing, when done right, can yield a lot of good results. Also, make sure you perform A/B testing with your emails to get the most out of it.

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